On November 16, it was learned from official channels that NIO and Dolby have reached a cooperation. The smart electric flagship sedan NIO ET7 will be equipped with Dolby Atmos (Dolby Atmos) as standard. Atmos), through the leading 7.1.4 immersive sound system, it brings users an in-car listening experience that exceeds expectations. ET7 has been opened for pre-order on the NIO APP and will be delivered in the first quarter of 2022. At this Guangzhou Auto Show, NIO Lai ET7 will be exhibited at the NIO booth in Hall 6.1.
Dolby Atmos is a new way to create and experience music, maximizing artistic expression. Music in the Dolby Atmos format goes beyond an ordinary listening experience and is widely welcomed by top artists and creatives, record labels and Internet music services. It gives artists more creative space and freedom, allowing them to fully realize their visions. It opens up a new realm for listeners to experience music emotions.
NIO ET7 comes standard with 23 speaker units and has 20 channels of 1000W power amplifier output. The 4 main channels use 3-way speakers composed of three units: high, mid and bass, and have a subwoofer and 4 overhead channel speakers. Through leading active tuning algorithms and the excellent detail and clarity of Dolby Atmos music presentation, ET7 will bring users an immersive listening experience that exceeds expectations. At the same time, NIO Radio, NIO’s exclusive user radio station, will also support Dolby Atmos. By subscribing to NIO Radio’s Dolby Atmos programs, users can enjoy an immersive listening feast on ET7.
Zhou Xin, NIO’s executive vice president and chairman of the product committee, said: “NIO hopes to continuously improve the added value beyond car driving through the integration of technological progress and emotional experience, and continue to create surprises for users. This NIO cooperates with Dolby to allow users to have a deeper emotional connection with their favorite music and work together to promote the upgrade of car cockpit experience."
Gu Lingjiang, Global Senior Vice President of Dolby Laboratories Entertainment Division. said: “We are delighted to be able to Come integrate Dolby Atmos in ET7 to bring the future of car audio to consumers around the world. Music is an important part of the car cockpit experience, whether you want to immerse yourself in music or create a beautiful atmosphere for your journey. After experiencing the exquisite details and raw power brought by Dolby Atmos, your car music world will change forever. We look forward to bringing this extraordinary listening experience to the majority of users through ET7.”
NIO. User-specific radio station NIO Radio will also support Dolby Atmos. NIO Radio is a radio station without geographical restrictions. It is also the third community connection method created through sound in the car after NIO App and NIO House open up online and offline communities for NIO users. NIO users can look forward to enjoying an auditory feast on ET7 by subscribing to NIO Radio’s Dolby Atmos program.
Editor: Wang Yifei