On September 21, SAIC Maxus released its new new energy light vehicle brand, and launched two new models of Dana V1 and Dana T1 at the same time. After the press conference, General Manager of SAIC Maxus Nanjing Branch Sales Company Shi Yicai, SAIC Maxus Deputy General Manager Xie Jiayue, SAIC Maxus Light Vehicle Division General Manager Mi Ying, and SAIC Maxus Brand Public Relations Director Song Hai accepted media interviews.
Media: Mr. Shi has been working on heavy trucks before, but now he has returned to Nanjing to work on light vehicles. Although they both belong to SAIC, they are responsible for different products and different customers. What do you think is the biggest test? Also, I would like to ask Mr. Xie, many automobile companies have timetables for stopping the sale of fuel vehicles, because new energy vehicles are quite popular now. Do we have such a plan? When will we stop the production of fuel vehicles?
Shi Yicai: First, regarding my personal career, before 2012, I worked in the light business field. Second, the essence of what I do in both fields is the same. They are both engaged in logistics. Heavy trucks are mainly engaged in trunk logistics, and light trucks are mainly engaged in urban, intercity, and urban-rural logistics. In major markets, they are engaged in warehouse-to-warehouse, warehouse-to-store, and store-to-store logistics. portal. At present, we are building a commercial vehicle logistics ecosystem, from main lines to branch lines, to urban distribution, and to the last mile. The essence is to bring value to customers.
Xie Jiayue: I just asked whether SAIC Maxus has any plans to stop producing fuel vehicles. We have no plans. Why do you think so? Because the market segments we compete in at SAIC Maxus are relatively complex. In the light vehicle industry, there are light trucks, light buses, and pickups. In addition, there are also different products such as MPVs, SUVs, and RVs. Customers' needs are all different. Our development team has always said: "It is the scenario that determines what kind of powertrain the product should adopt, and we do not need to impose a decision on the future product status." So to a certain extent, including domestic fuel vehicles, all have quite long life cycleperiod.
And in the markets we participate in segmented, 48% of SAIC Maxus’ sales are sold to 73 countries and regions on six continents around the world, and sales in these countries and regions are still growing. In addition, in these countries and regions, fuel vehicles still have a very strong vitality. Therefore, SAIC Maxus will continue to work on both new energy and traditional fuels in parallel, including what is currently being studied, as well as the next generation of diesel products with higher efficiency and lower fuel consumption, all hoping to give domestic and foreign users a better experience.
Media: SAIC Maxus has EV30, EV80 and other products. Now that Dana brand is launched, how do we understand the relationship with the original new energy light vehicle products? Do you have any plans or strategies for the future development of new energy light vehicles?
Mi Ying: One of your questions is about the relationship between the existing product lines and the Dana brand. The second question is how we should consider the development of the market after the Dana brand is launched. SAIC Maxus was relatively early in the field of new energy vehicles, with 10 years of accumulation. Precisely because we started relatively early, we have established a certain first-mover advantage in developed countries, and our original EV80 is still operating normally in the market and has a very good reputation. good. However, user usage scenarios have been changing. This time we have gathered the past, present and future new energy light vehicle products, which are complementary and innovative, and create a combination to give users more choices.
The reason why the Dana brand is separated this time is because in the light vehicle market, the current penetration rate of new energy sources and the overall market size are increasing. From the perspective of customers' perception of us, as well as our own marketing and market needs, our establishment of such a new energy light vehicle brand is conducive to the integration of subsequent resources and further development.
Media: From Dana’s name, we can see that brand naming is very personal. How do we think about it when we create a new brand ourselves? In addition, SAIC Maxus has always been ahead of the trend. The launch of new brands and new models this time is an integration of resources. What market trends does SAIC Maxus currently have to capture or reposition?
Xie Jiayue: Everyone remembers Dana Brand’s press conference today, which proves that our press conference is effective. To explain further, the wide-body light passenger car V1 is a big winner in terms of face and money, while the light truck T1 is a big winner in peace of mind and wealth. SAIC Maxus hopes to express that users themselves are Dana through the continuous launch of Dana products. We also hope to use our products to provide support and help for everyone's life and work, so that each user can become a Dana in all walks of life. Just like buying a piece of equipment in a game, game players alsoIt’s the customers themselves. Dana’s products are equipment. With Dana’s equipment, you can achieve Dana’s effects in the game.
Media: I have four questions. First, Dana V1 has a logistics version. Are there plans to have a passenger version later? Secondly, Dana V1 is very cute. Will the style be carried over to subsequent models? The third question is about the latest progress of FCV90. Fourth, if a new V90 competing product is launched, will the V90 product respond accordingly?
Mi Ying: Let me answer the last question first. The launch of competing products has also greatly enriched the product layout in the high-end market. As for our plans, we can give you a little spoiler. We will also have a V-series product launch on October 28th. At the same time, we will further unveil our 24 V90 products to the market, including what iterations and updates we have made, and what they will be in the existing consumer market. What kind of product do our 24 models of V90 look like in the readers’ minds?
In addition, let’s talk about Dana V1. Due to the strong recovery and increasing demand of the tourism market in the first half of this year, customized passenger transport has become more popular, which in turn has given rise to market growth for our products. When we went to the market before, a driver told me that if he used the logistics truck he originally bought to pick up his children, the children would find it ugly and resist. However, the Dana V1 is very cute, so I drove the Dana V1 to pick up my daughter. She will be so excited when school is over. As for other versions of Dana V1, you can also look forward to it.
Xie Jiayue: Let me answer the other two questions. We are very happy that the styling of Dana V1 has been widely recognized by everyone. This is also the result of three years of full communication between our designers, engineers, market experts, customers, logistics guys and other people. Let me share a story with you. We often see a logistics truck driving in the community. The first impression is that the vehicle may be dirty. It gives you a sense of oppression when it drives over. It is not particularly friendly. The driver may also feel very uncomfortable when driving. , I feel that there is a lot of pressure when this car enters the community. Our designers understand this and hope that through a more rounded and friendly state, this car will be displayed in front of customers like a fat and round image in a cartoon. Driving such a car to communities, markets, and buildings, I believe it can bring more affinity to everyone. This relatively rounded shape will continue to be used in our related models.
To answer the question you just asked about the FCV90, this car is currently being produced at the Wuxi factory and should be officially launched and enter the market in the fourth quarter. SAIC Maxus has invested a lot in FCV products. For example, our MIFA hydrogen will officially begin large-scale commercial demonstration operations in 2022. So far, 500 units have been demonstrated, and the total demonstration mileage in Shanghai, China alone has reached 5.7 million kilometers, including bicycles. With a maximum demonstration mileage of 70,000 kilometers, it has become the first hydrogen energy MPV in the world to achieve commercial operation. Our MIFA hydrogen is currently providing transportation services in 10 regions across China. You have the opportunity to get it on Xiangdao Travel. This is SAIC Maxus's contribution in the field of hydrogen energy.A real step forward.
Media: First, the two new cars released today are both based on the MILA platform. The press conference also said that there will be 10 products developed based on MILA in the next two years. Now V70, V80, and V90 all have electric versions. I want to know whether existing products will be switched to the MILA platform in the future. What role does the MILA platform play in SAIC Maxus? Second, the product prices were released today. Can you tell us when these two cars will be available to users and can be delivered in 4S stores or dealer channels?
Xie Jiayue: Let me answer the first question. Nowadays, customers are not very satisfied with ordinary upgrades and iterations, or "small steps" of new energy conversion. Therefore, after three years of research and development, SAIC Maxus launched such a MILA platform. At the same time, you may be curious about how the modular concept of the MILA platform is different from others. Let me quickly talk about its characteristics or differentiated competitive advantages.
In the introduction of other companies' platforms, they will talk about the three-electric system, vehicle architecture, chassis and other related contents. We have added a body structure to this platform. From our understanding, new energy brings different changes to the form of cars. The current vehicle models are divided into pickup trucks, light passenger cars, light trucks or other models. However, new energy uses batteries to provide power. The structure of the entire car in the future , the form and expression of the entire car will change, so in this process we will increase the structural form of the body. We can make load-bearing body products on this platform, as well as non-load-bearing body products that require greater weight. We will launch 10 updated models in the next two years or so.
What should we do about the EV90, EV70 and other models that have been launched now? In the process of using the MILA platform, we will gradually iterate on the three-electric system, drive system, electronic architecture, etc. in the future, so that they can use the core components on the new platform for the products that have been launched. and improvement, so that our existing models and future new models can continue to evolve on the road to developing new energy.
Xie Jiayue: Dana V1 will be delivered this month. The classic Dana T1 will be delivered soon in October, and the international version of the Dana T1 on display today is expected to be delivered by the end of next year.
Media: SAIC light truck new energy models started very early and have started to iterate in the past five or six years. How is the current iteration situation? What is the estimated market performance of the first model Dana T1 after its release?
Shi Yicai: The earliest passenger cars were powered by oil-to-electricity. Basically, the first generation of commercial vehicles were also powered by oil-to-electricity. The current MILA platform is a global pure electric vehicle created by SAIC Maxus in order to accelerate the promotion of eDeliver. Smart light vehicle architecture platform to create new energy products that meet user needs. Through data collection, SAIC light truck new energy products are analyzed and researched based on user pain points and operating scenarios, and the products are continuously updated iteratively. From this year’s market shapeJudging from the situation, market demand has changed, gradually shifting from the past policy orientation to user value orientation. Whoever can create value for users can occupy the market.
In the era of high oil prices, the price difference between oil and electricity for light trucks is still relatively large, and road rights are empowering. Among electric products in the same category, our products are more energy-saving and have a longer range. First, 1 kilowatt hour of electricity can run 3.58 kilometers under full load conditions; second, the height of our cargo platform is as low as 980mm, making the driver's work easier and more labor-saving; third, our products are light in weight and have a strong load capacity, with a front axle load of 2.5 tons. The rear axle has a load capacity of 5 tons. Dora can run fast and make a lot of money.
Media: When it comes to the new energy track, we have to mention hydrogen energy. SAIC Maxus FCV80 was officially launched in 2017, taking the lead in laying out this field in the entire industry. I just mentioned that 500 vehicles are already in service on the market. So what is the feedback from market users? What is the current layout of SAIC Maxus in the field of hydrogen energy? How were the results?
Xie Jiayue: We have also carefully researched the customers of these 500 hydrogen energy vehicles, and the general feedback is relatively good about their daily operations and problems encountered. SAIC, including SAIC Maxus, has been investing in hydrogen energy, has been at the forefront of the country and industry, and has a certain influence internationally. Now let’s look at the future of hydrogen fuel. First of all, it is the ultimate alternative for certain usage scenarios. This scenario involves long distances and heavy loads. It is difficult to use batteries to solve the battery life problem. At this time, hydrogen energy can replenish energy very quickly. It can also use a certain capacity of hydrogen fuel to achieve very long distances, such as the heavy truck industry. I think hydrogen energy may become the ultimate solution one day in the future and can become a substitute for large-displacement diesel engines. Once the technology develops to a certain height, this possibility will appear.
But the biggest problem encountered now is that the infrastructure cannot keep up. There are only about no more than 5 hydrogen refueling stations in Shanghai. It is not very convenient for these drivers and drivers to obtain hydrogen fuel. Then once the problem of hydrogen refueling stations is properly solved, hydrogen fuel cell vehicles will develop very rapidly, because the current technology can basically achieve about 5 cents/km with certain subsidies from the state, which is completely possible. Complete actual operations in the city. Therefore, I also hope that all media teachers will continue to call for the construction of more hydrogen refueling stations, and that local governments can also make certain investments in this area. Through the joint efforts of the government and enterprises, the proportion of hydrogen fuel in the entire Chinese automobile power system can be further increased. promote.
Media: In addition to the advantage of “one more advantage than its peers”, what other unique functions and designs does Dana V1 have? How to meet customer needs in the field of urban distribution logistics?
Xie Jiayue: In the explanation at the press conference, there were several points. The vehicle is 4.8 meters long, which is larger than its peers. This is very important because it is based on a new new energy light vehicle architecture and has great impact on the entire city. Distribution logistics trucks play a role as a weather vane in terms of shape and style. This car also has aSome details of the design, such as the front overhang of the car is very short, the rear overhang is also very short, we leave the longer wheelbase in the middle to the battery. In this case, the battery can reach more than 100 degrees at most, but now there is no need for this Big battery, so we can save more space. At the same time, under such a design, the relatively short front overhang can also allow the turning radius of this car in the city to be less than 5.5 meters. When driving in the city, I encounter relatively congested road sections and particularly small communities. Can be of great help. In addition, we also designed this car to have a non-inductive entry state. You don’t need to hold the key. You can use your mobile phone to directly approach the vehicle. The door will open. Once you get in the car and step on the accelerator, the car will be powered on. You can go directly. Opened, it also adopts the design of a handrail. The handrail is placed behind the steering wheel, so the space in the central control area is completely released. Through the new energy architecture, the front row of our model can successfully seat three people despite the vehicle width of 1.8 meters. These drivers operate the vehicle for a long time and need a lot of rest time. During the lunch break, the Dana V1 is charging, so the front row can be used as a single bed for people to lie down and sleep. These exquisite considerations are all to allow our users to better use this logistics vehicle in the city.
Media: I have a question about overseas. Many overseas dealers and major customers are here today. SAIC Maxus is not only doing very well in China, it is also far ahead in overseas markets. A few days ago, there was news from the European Union that it would launch a countervailing investigation into my country's electric vehicles. This sounds unfriendly to Chinese car brands, and SAIC Maxus is a very popular company in the European market. How should we respond to this? What do you think about this?
Xie Jiayue: Whether it is SAIC, SAIC Maxus, or other Chinese automobile brands, in fact, in the process of overseas operations, they will inevitably encounter various situations. In addition to the possible impact on Chinese products just mentioned, The use of special means, including changes in exchange rates and government changes in different countries, will have an impact on us, which is unavoidable in the process of international operations.
From a business perspective, first of all, we have provided excellent products and services to the EU or European countries and regions, and in the process, we have indeed made European users feel that our products can Bring more support and help to their work and life, and let them enjoy the value of SAIC Maxus cars. We believe that it is meaningless to avoid or not participate in such competition in this process. We still have to continue to launch our own new products and continue to "fight" forward. In the end, we will be able to find a reasonable approach and response method. At present, it seems that the policy launched by Europe for my country's electric vehicles is expected to require in-depth discussions for a year or even a year and a half before it can be officially implemented. During this period, we will continue to promote new products to Europe and to all countries and regions in Europe. .
Media: Dana’s design is very fashionable and has a light trucktype. So as a new energy light vehicle brand, what channels will Dana use to sell it?
Mi Ying: The Dana brand will include new energy light vehicles such as pickup trucks, light trucks, and light buses. In terms of channels, we still have to choose based on the characteristics of the market and consider market capacity factors to ensure channels. survival and associated profitability. We still target 73 countries and regions around the world. Currently, from an overseas perspective, everyone recognizes LDV and domestic SAIC Maxus, so Dana is making its debut in the global market this time.
Media: At present, SAIC Maxus has been developing in the light passenger field for 12 years, and is developing simultaneously at home and abroad. What are the highlights of SAIC Maxus’ development in overseas and domestic markets? In addition, because SAIC Maxus is one of the few domestic companies that manufactures hydrogen energy vehicles, is there any new product plan currently?
Xie Jiayue: I have summarized this issue many times myself. This summary will help us further face the future and better meet the needs of global users.
For the first question, I want to talk about it in several parts.
First, the company’s system. Since the establishment of the company, SAIC Maxus has been continuously launching wide-body light passenger products and has been conducting C2B customization for users for more than 8 years. During this period, there have been about 3 new product iterations. At the same time, our company's C2B customization capabilities are also improving. Keep improving. Now we respond quickly to the market and customize a car that meets customer needs. This has gradually been integrated into the company's entire development process and system. It is a natural thing. I think this is the foundation for us to be able to penetrate deeply in the field of light vehicles.
Second, in the light vehicle market in which we participate. China's light bus market has a total capacity of about 200,000 units, but in Europe, there are a total of 1.2 million wide-body light buses, which is several times the domestic market; China's pickup truck market has a capacity of 400,000-500,000 units, while the world's pickup trucks are about There are more than 3 million vehicles. Therefore, from the data point of view, the market segments we participate in domestically are only a fraction of the entire global market. In more than 10 years of overseas operations, we also know how to design a product with a global perspective. We must meet the needs of different countries and regions around the world and raise it to a certain height so that we can participate in international competition. capabilities, which is also a demonstration of the capabilities of our entire company system.
Third, continuous evolution and investment in technology. Today, based on our original products, we have invested a lot of engineering resources and financial support over three years to finally demonstrate such a new platform architecture, so that we can provide all consumers at home and abroad in the future. Better new energy light vehicle products.
Second question, regarding FCV hydrogen energy vehicles, the battery stack is the core thing, which is the powertrain, which is equivalent to the engine. From the first hydrogen generation where FCV80 was applied, to everyone MIFor the third generation of FA hydrogen application, we have made new improvements to the entire vehicle. Now the entire hydrogen fuel pressure can reach 70 MPa. There are currently other competitors working on hydrogen energy at the same time, but their new hydrogen vehicles are still 35 MPa, and the infrastructure construction cannot keep up with the development of vehicle models. We have a large 70 MPa hydrogen bottle that can run 600 kilometers, but if we use a 35 MPa hydrogen refueling station to refuel us, the vehicle will only be able to run 300 kilometers, and the entire cruising range will be reduced by half.
Our FCV90 uses newer stack products, and our partner Jet Hydro Technology is also continuing to evolve and continue to improve the durability of the stack, including what I just mentioned, the highest demonstration mileage of a single vehicle is 70,000 kilometers. I believe that in the near future, not only the durability issue will be greatly improved, but the cost of the entire stack will also be significantly reduced. Only when the two issues of durability and cost can reach a better balance point At that time, hydrogen fuel can replace traditional diesel engines under certain special circumstances.
Song Hai: Let me add some overseas achievements and highlights. The achievements of SAIC MAXUS in the global light vehicle market have also given us the confidence and confidence to build "Dana" into the "global leader in new energy light vehicles" this time. In 2013, the first pure electric light bus EV80 was exported overseas, which can be said to have opened the new energy era of global light vehicles. Up to now, we have been deeply involved in the development of new energy light vehicles for ten years, with EV30, EV80, EV90 and other families Our products rank first in market share in various segments in many developed countries and markets around the world. For example, in developed countries in Europe such as Italy, Spain, Norway, and Portugal, both EV30 and EV90 are very popular: last year, EV90 ranked first in market share in Norway and EV30 in Spain. In the first half of this year, EV90 and EV30 ranked first in market share in Italy and Spain. The EV90 in Portugal and the EV30 in Spain also ranked first in market share in each market segment. Nowadays, SAIC Maxus new energy vehicles can be seen everywhere when walking on the streets of Nordic countries. Even though Europe is now facing the gradual decline of new energy vehicle subsidies, our Nordic dealers are also full of confidence and have stated that they will accelerate the pace of expansion, including construction More channels and larger warehouses. In addition to the outstanding performance of the EV series in Europe, the launch of the pure electric pickup truck T90 EV in Europe last year also achieved a "zero breakthrough" in the segment. It is the first Chinese brand pure electric pickup truck to land in the European market and the first in Europe. Mass-produced pure electric pickup truck. Subsequently, the T90 EV was also launched in the Australian and New Zealand markets. It was also the "first" in the local market segment. The EV90 EV was launched in Australia and New Zealand.The launch of new markets has also achieved "high quality and high price". In addition, the electric light truck EH300 has been launched in Germany and Australia and has become the most popular new energy light truck. In South America, the pioneer market for new energy, the EV series’ annual market share reached 32.5% last year, ranking first. The MAXUS brand’s annual market share also reached 30.4%, ranking first in the Chilean electric vehicle segment; This year, our EV series also continues to lead the electric vehicle track in South America. Therefore, we can see from the "Global Report Card" that SAIC MAXUS has been greatly recognized by the market and users in the field of new energy light vehicles in developed global markets such as Europe, Australia, New Zealand, and South America, and has achieved relatively leading results. achievements and become the leader of new energy light vehicles. In addition, the EV90’s core competitor in Europe is the electric product of a certain German luxury brand. Although our prices are similar, our product power, battery, and capacity are more advantageous. Therefore, our sales volume in the European market segment of SAIC Maxus exceeds that of a local certain brand. Luxury brand sales. We customize products based on the needs of local users and achieve high sales in the local market with high quality and high prices. This is what we have achieved in developed markets in Europe and even around the world. I believe that with the launch of "Dana", our performance in the global market will become more and more outstanding.
Xie Jiayue: Let me add one more point. The current competition in the industry is a "big fish eats a small fish" situation. The competition is very fierce, and it is more of a "fast fish eats a slow fish". However, SAIC Maxus is in the field of new energy light vehicles or other market segments. Throughout the competition in the global market, we are determined to become a "fast fish".
Mi Ying: When SAIC Maxus first entered the light passenger market, the market was already monopolized by other brands, and we hope to give consumers one more choice. From January to August this year, SAIC Maxus’ market share in the overall wide-body light passenger market reached 35%, so today, more than ten years later, we have the courage to say that we are the first choice for consumers. The new generation of consumers in the Chinese market is growing rapidly. We must break boundaries to bring about real growth in the market. Only by breaking boundaries can we obtain better market share results.
Let me give you an example. It used to be that people who drove this type of car were called truck drivers, but now this is not the definition. In addition to carrying cargo and logistics, this car is also used in other ways of life. Our younger consumers have opened up more Van Life and opened up more market structures. SAIC Maxus is the first wide-body light passenger brand in the market to offer automatic transmission. Users can now pick up a Bluetooth key and start the car with one click. Coupled with the electronic gearbox, these practices have led the light passenger field. . We hope to promote all our brands to present the best products, best configurations, and best attitudes to our consumers.
Media: SAIC Maxus has launched many new models overseas, especially in Australia, and achieved relatively good results. I just mentioned that many traditional local brands have been surpassed by SAIC Maxus. This releaseWe also saw many overseas dealers at the meeting. Will this new model be the first to land in the Australian market? This is the first question.
The second question is about Europe’s announcement to launch a countervailing investigation into China’s new energy vehicles. There have been many cases before, including in the steel industry and tire industry. These investigations usually last 3-5 years. I want to know whether we will use the investigation time to take any measures in advance?
Secondly, within the EU system, how will we respond to markets like the UK? We are performing well in the British market, and the British dealers are also very powerful. In this case, are you worried that the anti-subsidy investigation will affect sales in the UK and other countries?
Xie Jiayue: We are honored to see more than 30 overseas dealers coming today, some from Europe and some from other regions. I just said that SAIC Maxus, especially Dana brand products, are designed and manufactured based on a global perspective to meet global standards and then sold to the global market. It is not certain whether it must be listed in Australia first. We will definitely consider which country or region to launch based on different strains. The capacity of this market must be larger and the results will be faster. It is also closely related to the local new energy penetration rate. In terms of the penetration rate of new energy, Europe has more penetration than Australia. Our traditional fuel vehicle products have been better since they were launched in Australia. Of course, we will also launch our new energy products in Australia. During the entire preparation process of our products, we will only consider the launch time based on the development node. We will target countries and regions in Australia, Europe and other continents at the same time, and release them at the same time. It will not be related to any particular country. sex.
As for what you just asked about launching a countervailing investigation into China's new energy vehicles, I don't think there is a need to imagine whether it will spread to other countries for the time being. What should come will always come, and what should go will always go. This process will indeed last for a relatively long time, and the situation inside is too complicated. I believe that under the leadership of relevant national departments, our company has the confidence to cope with the current situation together. There must be a road before the car reaches the mountain, so there is no need to overdo it. Worry.
Media: I have a few small questions. The first question is because SAIC Maxus is different from many brands going overseas. We adhere to the "high quality and high price" route. Will the arrival of Dana start to mean that we are on the high price route? Those who go up will be more determined, will the price increase further? The second question is, with Dana as the fulcrum, SAIC Maxus can leverage more overseas market segments, such as the Australian market and European market that performed well last year. What new goals will we have? The third question is, as a representative of self-owned brand light vehicle exports, what expectations or views does SAIC Maxus have on the export of the entire light vehicle track?
Xie Jiayue: Let me answer your question. During SAIC Maxus’ overseas operations for so many years, we did not charge prices. We charged higher configurations and better performance.performance and more value, go for things that bring value to customers. We will provide our global users with products that meet their needs while meeting global market standards. For example, the European automobile industry has lasted for more than 100 years, and its products have existed for at least 60 years. There may be a total of 4-5 generations of products. For example, some friends have been operating in this industry for decades or hundreds of years. The system is very mature. Local users are more willing to pay for the capacity and cruising range of the vehicle, such as adding an extra tow bar in order to tow an additional 500 kilograms, modifying the vehicle in order to load an extra cubic meter, etc., rather than being stingy with costs like some low-end markets. So I think continuing this high standard and developing in places that are willing to pay for value are the principles that Chase must adhere to overseas.
As for our new goals in overseas markets, here are two examples. The first is Australia, which has a market capacity of about 1 million. SAIC Maxus has achieved an annual share of about 2.3%. After about 8-9 years of hard work, we already have 85,000-88,000 vehicles in the Australian market. Our wide-body light buses have ranked first in the industry in the Australian market segment, accounting for 32% of the market. The rate can be higher.
Song Hai: The current market share has defeated a German brand’s record of having the largest local market share for 23 consecutive years. Our products have achieved the largest market share after only 18 months on the market. score.
Xie Jiayue: As for the medium-sized MPV models, our market share has exceeded 20%, and we are also pursuing higher figures. The other is our pickup truck. Australia has a pickup truck market of 200,000, accounting for 20% of the entire country. The Australian people treat pickup trucks as SUVs. SAIC Maxus has also achieved good results in this market segment and will do better in the future. We believe that we can achieve 23,000 to 25,000 in Australia this year. Next year we have made a doubling plan, hoping to make greater progress in the Australian market. In addition, I just mentioned the British market. The UK is a very large market for new energy light vehicles. The population is about three times that of Australia, and the market is also about three times that of Australia. We hope to further increase the sales figures in the UK and achieve the possibility of exceeding 30,000 units. We will also work hard to continue to launch our new energy models and traditional fuel models in the UK to firmly occupy the British market!
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