On October 1, Lu Tian, general manager of BYD Dynasty Network Sales Division, said on Weibo that BYD Dynasty’s new IP “Xia” word mark LOGO has been officially finalized. Lu Tian said, After many rounds of internal discussions and voting, we finally selected the fourth most popular work, which will serve as BYD Dynasty’s sixth largest IP “Xia” LOGO, and it is also Dynasty’s first mid-to-large flagship MPV. Xia's car model LOGO.
In addition, Lu Tian also made public the internal audit standards, saying that BYD Dynasty’s new IP “Xia” word mark needs to meet: Family character, Maintain a unified style and consistent design elements with the overall dynasty family LOGO;Recognizability, people can directly see "Xia" at a glance;Suitable as a car logo, it needs to match the body design;Final care to the realization of vehicle mass production, maintaining the unity of visual IP in various process applications.