Bitauto original In 1952, the national leader said "We must build a second automobile factory", which ignited the Chinese people's dream of pursuing domestic automobile brands. Over the past few decades, Chinese automobiles have experienced self-reliance, hard work, overcoming difficulties, and rapid growth. Until 1992, in September, the Second Automobile Manufacturing Plant was renamed Dongfeng Motor Company. In July 2007, Dongfeng Passenger Car Company was established. In more than ten years, it has brought a variety of models to consumers and created a glorious history.
On September 19, 2024, Dongfeng Motor's 60 millionth vehicle officially rolled off the assembly line. As the first large-scale automobile factory independently built in China, Dongfeng Motor has been in construction for 55 years and has produced a total of 60 million vehicles. This is a milestone for the Chinese automobile industry. A vivid portrayal of vigorous development and continuous advancement. The new Lantu Dreamer, positioned as the "Dream Technology Castle", was also launched on the same day as a representative of Dongfeng Bus Station's 60 million vehicles.
Lantu Dreamer is an electrified and high-end MPV owned by Dongfeng Motor. It has been widely recognized by the market since its official launch on May 7, 2022. It once exceeded the impressive monthly sales of over 10,000, and in April this year On the 9th, Dongfeng Lantu’s 100,000th new energy vehicle, the New Lantu Dreamer, rolled off the assembly line, further consolidating its position in the high-end new energy MPV market. Two years later, the new Lantu Dreamer was upgraded again, incorporating oriental design aesthetics into the original heritage. The design of the 34 original symmetrical columns in the former China Open is not only a tribute to China’s 34 provincial-level administrative regions, but also A symbol of the spirit of unity and unity among the people of the country. In addition, the new Lantu Dreamer not only provides the self-created "Xiaoyao Cockpit + Lantu Kunpeng Intelligent Driving", but also joins forces with Huawei to provide the "Huawei Hongmeng Cockpit + Huawei Qiankun Intelligent Driving 3.0" intelligent solution to meet different needs provide consumers with abundant choices.
As a brand originating from a traditional car company, Lantu Automobile has been able to rapidly transform and stand out among many new energy vehicle manufacturers. I believe there are many unknown secrets behind this. On the day of the press conference, we were very honored to interview Mr. Wang Junjun, CTO of Lantu Automobile, and Mr. Zeng Qinglin, deputy general manager of Lantu Automobile Sales Company. The following is part of the interview record.
Q1. Recently we saw that Lantu Motors has achieved its first 100,000 units, and the second 100,000 units will soon be achieved, so we would like to know what is Lantu's product plan later?
Lantu Automobile CTO Wang Junjun
Wang Junjun: In fact, when Lantu was founded, it was also based on the rhythm of one new car a year, and then three categories in three years. So far, we have laid out three categories. Lantu’s earliest layout was The first car is LantuFREE. The second model is our MPV - Lantu Dreamer, and the third model is Chasing Light, which is one of our sedans.
Maybe, unlike many car companies, they focus on making cars or SUVs, Lantu has made all three categories. Lantu's next step, our internal product planning is three categories, SUV like the current FREE and Zhiyin, MPV for dreamers, and Car Chase will make iterative upgrades around three categories to continuously meet the needs of users.
Q2. Huawei empowers dreamers. The new Lantu Dreamer is the first MPV equipped with Qiankun Intelligent Driving 3.0. I would like to know what are the main aspects of the cooperation between Lantu Dreamer and Huawei? In addition to Dreamer, are there any cooperation plans for other models?
Wang Junjun: In fact, for Lantu, after we launched three cars in the early stage, what is the user's evaluation of Lantu? Lantu's cars are of very good mechanical quality, easy to drive, safe and comfortable. These three have established a very strong market reputation. Mr. Zeng also mentioned just now that we and Mr. Lu have many users’ WeChat accounts. We have always had user WeChat groups from various places. Many users chatted with us and said that if Lantu’s mechanical quality is matched with Huawei’s intelligence, it will be better. It is a top product force.
This is why we are working with Huawei to jointly create such a product. In fact, this is what Mr. Lu has been mentioning at the meeting today. Based on the strong alliance, we hope to bring Huawei Hongmeng Cockpit 4.0 Zhijia Qiankun's ADS3.0 is combined with Lantu Auto's already very strong mechanical quality to create top-notch products in the industry. This is the original intention of Lantu's cooperation with Huawei.
Huawei has always been a partner that I personally admire very much. Huawei is constantly pursuing user experience. At today's press conference, Mr. Jin Yuzhi of Huawei talked a lot about it. They worked with us to build the MPV We created some small scenes together and built a front-end parking function. The purpose is to make it easier for customers of MPV to get their goods in the trunk. This is a scene that we jointly created so that users can Better user experience truly enhances product power!
The cooperation between Huawei and Lantu is a strategic cooperation. Our cooperation scope is wider. It is not just one model of Dreamer. There will be multiple models in the future. This is the first point. Secondly, we are not only cooperating with them on technology. During the cooperation with Huawei, they also put forward suggestions on product definition and product modification, as well as suggestions on user experience, which gave us a lot of help. Thirdly, we have also done a lot of cooperation in marketing. Many cooperations are not only cooperation on a single project, but the boundaries of cooperation are not limited to cooperation on a single vehicle model.
Q3. Regarding smart driving, we have cooperated with Baidu in the past. This time we have self-developed solutions, Kunpeng Zhijia, and Huawei Qiankun Zhijia. Do we have our own set of logic in the selection of suppliers? ?
Wang Junjun: From the development strategy of Lantu itselfGenerally speaking, Lan Tu has always insisted on walking on "two legs". On the one hand, I will definitely make my own cockpit and smart driving unswervingly. On the other hand, we also cooperate with all industry partners with a very open mind based on user needs.
Both Baidu and Huawei are partners that we respect and admire very much. We have cooperated with them and learned a lot from them, which has promoted some new developments in self-research and experience transformation.
Q4. We also saw some foreign friends and envoys stationed in China at the scene today. It was also mentioned before that Lantu Zhiyin debuted as a global car. I would like to ask what is the current layout of Lan Tu in terms of going overseas?
Zeng Qinglin, deputy general manager of Lantu Automobile Sales Company
Zeng Qinglin: Going global is a major trend, and Lantu’s overseas expansion is different from other car brands’ overseas expansion. Other brand car companies enter the low-end market. As a high-end luxury brand in China, Lantu hopes to have such technical confidence. Our entry is from the European market, such as Norway, Italy and other cities with relatively high vehicle requirements. , in the second half of the year, Germany and other European automobile developed countries will also launch our products. This is due to our strength.
In terms of long-term overseas planning, we released our Let's VOYAH "Gonglantu" overseas strategy during this year's Beijing Auto Show, and established the core goal of "6655" - by 2030, we will expand to six continents in the world and enter the global market. A total of 500 sales and service outlets have been established in 60 countries, and the cumulative overseas sales have exceeded 500,000 vehicles.
Moreover, we are paying more attention to localization. We are now preparing to establish a local customer operation center in Europe to conduct specialized operations specifically for the European market. Our overseas expansion is not a one-time deal. We hope to root the Lantu brand in developed countries. Through our products, services, and ecology to achieve all-round coverage, we hope to truly sell Chinese high-end brands to the world's automotive powers and become a well-known local brand. This is our plan.