Bitauto Original For many independent car brands, the new energy track is obviously the most suitable to explore the high-end of the brand. For most consumers, new energy models priced above 300,000 yuan have emerged with a lot of competitiveness. A strong independent new energy brand. How to see enough of these models at once?
From November 11th to November 20th, "The world is calling - Zhongsheng World Mall New Energy Vehicle Life Festival" officially kicked off. Zhongsheng World Mall united many new energy vehicle brands in the venue, including Gaohe, Tesla, Jikrypton, NIO, Ideal, Avita, Volvo, Xpeng, Lantu, etc. have jointly brought a new experience of new energy vehicles to consumers. Always adhering to the spiritual core of "the world is here", Zhongsheng World Mall actively explores more diversified brands, space creation, and activity content to provide consumers. This time, it links with many new energy vehicle brands, aiming to present a more The technological, cool and youthful lifestyle allows more people to fully charge their batteries and discover a more exciting world.
Deeply explore the needs of high-quality life customers
New energy and international first-line beauty brands become the main attractions on the first floor
With 12 years of experience in Minhang Xinzhuang, the biggest advantage of Zhongsheng World Mall is its in-depth understanding of regional customer groups and the consumption stickiness it has cultivated over the years. It is its mission to bring a better consumption experience to customers. With insight into the current rapidly iterating consumer demands, especially new energy vehicles becoming the first choice for more and more young families, Zhongsheng World Mall took the lead in targeting the new energy vehicles as the main merchants on the first floor.
It is reported that at the end of 2019, Zhongsheng World Mall introduced the first new energy vehicle brand, Weilai, and achieved good results. In order to better match the customer base pursuing high-quality life, Zhongsheng has specifically selected and introduced mid-to-high-end new energy brands with a price of more than 300,000 yuan. Currently, they include Gaohe, Tesla, Xpeng, and Ideal 13 brands, including Ford Mustang, Ford Mustang, and Volvo, have settled in, quickly forming a strong atmosphere of one-stop experience, test drive, and purchase of new energy vehicles.
The consumer portraits of new energy vehicle brands not only have a high degree of overlap, but also have segmentation differences. Therefore, new energy vehicle brands have an agglomeration effect, and the aggregation of multiple brands is more conducive to consumers' comparison and purchase. Volvo's city center store, Gaohe and Avita's Minhang first stores are all located in Zhongsheng World Mall. Their choice is based on Zhongsheng's existing mid-to-high-end customer base, which is consistent with the customer base positioning of their products. High degree.
For shopping malls, linking with new energy vehicle brands can enrich the business ecology in the mall, create a more technological and youthful consumption experience scene for consumers, and improve the quality of the shopping mall. It is reported that after the introduction of a number of new energy vehicle brands, the number of male consumers visiting Zhongsheng World Mall has increased significantly, and the overall stay time of the customer groups has been lengthened, thus promoting the development of other business formats such as catering, retail, and entertainment.related to sales volume.
In addition to new energy vehicle brands, Zhongsheng has taken the initiative to adjust its business formats and brand updates and upgrades. In recent years, it has focused on international first-line beauty brands. In addition to the Sephora brand collection store that has been open to date, Zhongsheng World has launched Zhongsheng World since the second half of 2019. The mall has successively adjusted its beauty brands, introducing well-known international first-line beauty brands such as Chanel, Lancôme, Shiseido, Shu Uemura, Kiehl's, and L'Occitane. In 2022, a DIOR boutique will be introduced. Among them, Lancôme, Shu Uemura and other brands are the first regional stores in Minhang.
The brand upgrade and renewal of new energy and beauty products have fully stimulated the consumer demand of customers who pursue high-quality life, so that the high-end consumption of regional customers no longer spills over. At the same time, the agglomeration effect of brands is also constantly highlighted. The addition of mid-to-high-end new energy brands and a series of international first-line beauty brands further enhances the shopping mall's retail brand level, matching and satisfying regional consumers' pursuit of high-quality life.
The first New Energy Vehicle Life Festival opens
Link the second living space with social media
In order to allow new energy vehicle brands to communicate with consumers at a deeper level, Zhongsheng World Mall has cooperated with many new energy vehicle brands in the venue, including Gaohe, Tesla, Jikrypton, Weilai, Ideal, Avita, Volvo, Xpeng, Lantu, etc. jointly organized the "The World is Calling - Zhongsheng World Mall New Energy Vehicle Life Festival".
With the popularity of camping culture, car companies and brands have launched outdoor camping equipment. For this event, each car brand designed their booths in an urban camping style. In the sunny afternoon, consumers and car enthusiasts interacted and communicated under various canopies and tents. At the same time, check-in experience areas such as Frisbee, Road Rush, and Pet Social, which are popular among young people, also attracted many consumers. Interaction and experience.
This New Energy Vehicle Life Festival brought together many car enthusiasts and potential customers, forming a community with the theme of new energy vehicles. This event will be the beginning of Zhongsheng’s future community-themed activities. In the future, more community-themed activities will be launched based on the different consumer needs of customer groups, such as: pet-friendly, coffee festival, etc. Taking the community as the core, creating a better social atmosphere and turning the project into a second living space for consumers are the goals of Zhongsheng's future efforts.
Brands are constantly changing and always new
Committed to fresh and diverse shopping experience
Opened 12 years ago, as a commercial landmark in southwest Shanghai, Zhongsheng World Mall is positioned at young white-collar families. It has always implemented the concept of "one city, one world" and has diversified business formats, rich themed activities, and pleasant shopping. Environment and Zhongsheng are exclusive to SKY family members and are committed to creating an international, fashionable, happy and warm community and family one-stop shopping platform for consumers.
Based on the rapid development of the consumer environment, Zhongsheng is also constantly adjusting project formats and merchants according to consumer preferences. In addition to new energy andIn addition to beauty products, other brands and formats are also constantly changing. Sun Lin, deputy general manager of Shanghai Zhongsheng World Mall Management Co., Ltd., said that Zhongsheng World Mall will use "innovation, fashion, vitality and modernity" as its core keywords to continuously bring new consumption experiences to regional consumers, as well as more Fresh and diversified brands create a high-quality living circle.
This year, the newly opened brands in Zhongsheng World Mall include: Dior boutique, Avita, Volvo City Center store, Li Ning and more than 20 brands, as well as the soon-to-open ALDI.
Under the brand change, Zhongsheng will also build multi-themed blocks, such as the sports-themed block that will be presented on the second floor - it will bring together sports brands and sports-related play experience projects; it will also plan health-themed areas and introduce medical and other business formats that meet the health needs of customers.
“Whether it is the holding of the New Energy Vehicle Life Festival, the adjustment of business formats in theme areas, or the store upgrade of a single brand, the purpose is to create a relaxed and pleasant social life space in Zhongsheng.” Shanghai Zhongsheng World Mall Management Co., Ltd. Sun Lin, deputy general manager of the company, said.