Recently, Lynk & Co’s experience store in Rome, Italy, officially opened. As the first store opened by Lynk & Co in Italy, the Rome experience store with a distinctive brand imprint will bring Lynk & Co’s unique trendy life concepts and car ownership experience to local consumers.
The Lynkroma experience store is located in an ancient building on Corso Avenue that runs through the central area of the ancient city. In order to bring more affinity and resonance to local consumers, Experience, the Lynk & Co brand and Swedish design studio New Order Arkitektur adhere to the concept of sustainable development, cleverly integrate architectural features and Lynk & Co elements, and build the experience store into a trendy check-in place that integrates functionality and aesthetic value.
As a "trendy car brand", Lynk & Co adheres to the brand concept of "more than just cars" and has given the Rome experience store a new positioning. Lynk & Co has teamed up with local Italian fashion brands Ohmie, Chiara Catalano, EFFEI, WAO and Seletti to jointly explore the most cutting-edge trends and bring more life ideas to local consumers with distinctive peripheral products.
Since the launch of the European strategy in September 2020, Lynk & Co has successively opened 8 experience stores in the Netherlands, Sweden, Belgium, Germany, and Italy. As of 2022 In February, there were more than 86,000 "subscription" members. In 2022, Lynk & Co's experience stores in Barcelona, Milan, Paris and other countries will successively debut in the European market; in the Asia-Pacific market, it will enter Oman, the United Arab Emirates, Israel and other countries.
Editor in charge: Zhu Guanghua